Data Casting is process of capturing metadata from a variety of sources then filtering, formatting and sending the text and images to a variety of devices and services including: RDS\RBDS Encoders, HD Radio, The Artist Experience, DTS Connected Radio, QUU, Web Sites, Streaming and Web services or other devices or services as required.

Metadata may be copy associated with the on-air event such as the song title, artist,album and an image associated with the song. A promotional messages promoting the station, host, a contest, station sponsored events, etc.. An information message such as the local weather forecast, news, sports ,traffic info or EAS alerts from the EAS receiver. Of course, it may also be a sponsors message as an additional revenue stream.

Supporting over 90 different input sources metadata is captured, filtered, reformatted and sent where it needs to go when it needs to be there.

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